Born is both the brand’s first all-electric car and the second model available exclusively as a CUPRA, following the launch of the Formentor coupe SUV in 2020. It has already been announced that it will be joined in 2024 by the electric SUV, Tavascan, and in 2025 by the small urban electric car, the concept was named UrbanRebel. To complement Born’s all-electric powertrain, customers will also be immersed in a technology-driven digital eco-system within the interior comprising everything from an advanced infotainment system, through to an augmented reality head-up display.
